People in business these days know the potential of the Internet. But do they know how to translate that value into actual profit? It’s all very well having a web site, but how does that page turn into money in the bank? In order to earn the right money from your website, you need to understand how to attract the right people to take a look at it.
Consider the traffic coming to a website. There are two types of person: useful and useless. A profitable person is one who is either interested in the service the site is promoting, or who will become interested in that service once he or she has looked around the site. A useless visitor is one who is not going to engage either with the site’s content or the products it is promoting.
In order to maximise potential from a web site, you need to ensure you are attracting the correct variety of traffic: for instance, if you’re in the business of knitting supplies, then anyone looking to find knitting needles, they end up patronising you.
In order to achieve that, you need to comprehend how search engines operate. Any visitor coming to your site without coming through a search engine is already interested in what you sell, so you don’t need to worry about them. The search engine is the thing that finds the other people: the visitors who will be interested in your service, once they find it. A search engine does that by assessing how relevant a person’s search is to the things your site promotes. If a search term is looking for radiators, and you sell green radiators, your site will feature in the results for that term.
If a search term is scouting for green radiators, though, your website is assured to be returned right at the top. And that means profitable traffic: people who have not heard of your site, but who are guaranteed to be interested in what you sell.
Once people are arriving at your site because you promote horse games for girls, you know you’ve hit on the right niche.
Profitable online business is all about finding your niche market and holding onto it. The Internet is far too big a place to spread yourself thin and try to sell to everyone.
The most valuable online trading is done by businesses who have realised that the global community operates most profitably as a series of smaller villages.
Find your spot and the search engines will do the rest. As long as the content and programming of your site is in sync with the current expectations of the web spiders, they will find you. When they do they will bring you to the doorsteps of customers who already want to spend their cash on the service you are promoting.
Want some advice on how to collar your market? This link should hand you some starting points.
Discovering your niche shouldn’t be too difficult. Everyone who sells a product or service already has one. You just need to be aware of the thing that makes your market different to others like it. What are you selling that enables you to reduce the useless masses down into the useful few?
That’s what it all comes down to. The web looks like easy meat because it’s so big. But unless you can make it much smaller, you’ll vanish in the mix. If you want to make real money on the web, be prepared to think small before you make it big.